The ZoomInfo alternative for freight revenue teams.
ZoomInfo is a horizontal sales-intel tool. LIT is the freight-specific one. If your motion targets importers and exporters, generic firmographics aren't enough — you need shipment fit.
LIT is the freight-specific ZoomInfo alternative. Reps target accounts by lane, HS, and volume — not just headcount and revenue — and reach buyer-side contacts in supply-chain and procurement roles, not generic CXO lists.
What LIT does that ZoomInfo doesn't.
Score importers by lane × HS × volume, not just headcount.
Procurement, supply chain, ops, customs — not generic CXO lists.
Sequences cite real shipments, not generic value props.
Often 50-70% less than equivalent ZoomInfo seat counts.
LIT vs ZoomInfo, in five rows.
| Dimension | LIT | ZoomInfo |
|---|---|---|
| Freight ICP scoring | Yes — lane × HS × volume | Generic firmographics |
| BOL data | 124M+ filings | No |
| Contact deliverability | >95% | >95% |
| Pricing | Predictable per-seat | Enterprise contracts |
Keep exploring.
Why teams pick LIT over ZoomInfo.
A 30-minute demo on your real lanes is faster than reading the full comparison. We'll pull up your top 5 target accounts and show which are actively shipping right now.