LIT vs ZoomInfo
ZoomInfo gives you 100M+ generic B2B contacts. LIT gives you the 524K shippers actually moving freight — joined to verified contacts, lane signals, CRM, and outbound.
Use ZoomInfo if you sell broadly across industries and need the widest possible B2B contact graph. Use LIT if you sell into freight, supply chain, or import/export — because shipment activity is the real intent signal, and ZoomInfo doesn't have it.
| Feature | LIT | ZoomInfo |
|---|---|---|
| B2B contact database | 42M contacts joined to shipments | 100M+ contacts (broad) |
| Live BOL / shipment data | 124M+ records, refreshed daily | Not available |
| Active-shipper detection | 524K verified active shippers | No shipment signal |
| Feature | LIT | ZoomInfo |
|---|---|---|
| Trade lane volume + carrier mix | 500+ live lanes, top 25 shippers each | Not modeled |
| CRM with shipment context | Command Center — built-in | No native CRM |
| Multichannel outbound | Native, signal-triggered | ZoomInfo Engage — separate add-on |
| Free trial | 14-day, no credit card | Limited free tier — gated demo |
- Need to know who is actively shipping, not just who exists in a database
- Want lane-level volume, carrier mix, and HS codes attached to every account
- Care about real intent signals — carrier pivots, lane launches, volume shifts
- Want CRM and outbound in the same workspace as the data
- Need the broadest possible B2B contact graph (legal, healthcare, fintech, SaaS)
- Already have an enterprise contract and budget for $1,250+/seat/mo
- Don't care about shipment activity as a buying signal
We dropped ZoomInfo six months in. The reps weren't using it — they were reaching out to companies that hadn't moved a container in three years. LIT only shows live shippers. Reply rates more than doubled.
VP Growth · Freight forwarder, North America · 80-person sales org
Common questions about LIT vs ZoomInfo
Our team handles the import — accounts, contacts, lists, sequences. You keep your existing contract until renewal.
See LIT in action.
Book a 30-minute demo with the team. We'll show you the platform live with your accounts.