Shipper lead generation — from BOL signal to booked freight.
Stop building cold lists. Pull shipper leads directly from live BOL data, scored on lane and volume fit, with verified contacts ready for the first sequence step.
LIT generates shipper leads from live US BOL data. You define your ICP (lane × HS × volume), and LIT surfaces matching importers ranked by fit, each with verified buyer contacts and a Pulse-AI sequence draft personalized to their actual shipments.
Most freight outbound is built on stale lists or cold prospecting against a generic ‘importers in apparel’ slice. Reps spend more time researching than selling.
LIT replaces list-buying with a living signal. New BOL filings → new ICP-matched leads → contacts + AI-personalized sequences in one platform, so your reps stay in the lane.
What's in the box.
Every importer is scored against your lane × HS × volume profile in real time.
Save your ICP as a smart segment — LIT keeps it fresh as new BOLs file.
Each lead has 5-30 verified contacts in buying roles, deliverability >95%.
Sequence drafts cite the prospect's actual shipments — lane, HS, carrier, recency.
Lead → contact → sequence → opportunity tracked end-to-end inside LIT.
Built around the team using it.
- Freight forwarders running outbound on lane fit.
- 3PLs building books of business in target verticals.
- Customs brokers targeting HS-specific importers.
Common questions.
How is this different from buying a list?
A list is a snapshot. LIT is a feed — new importers matching your ICP appear automatically as they file BOLs, and old leads age out.
Can I run this with my existing CRM?
Yes. Push leads + contacts + shipment context to HubSpot or Salesforce, or run end-to-end in LIT CRM.
Book a 30-minute demo.
We'll pull this exact view up against your top 5 target accounts so you can see the signal on lanes you actually sell into.