W
Walmart
ExampleOcean FCL · Asia to US West
$480,000
CRM
Freight sales CRM built for logistics teams.
Manage the full freight sales process in one place. Accounts and contacts stay connected to shipment activity, while deals carry the lane, service, quote, owner, value, and follow-up context the team needs to move them forward.
Accounts
Pipeline
Tasks
Reports
$0
Open pipeline
0
Active deals
$0
Weighted forecast
0
Tasks due
$0
Won MTD
LIT CRM
Turn saved companies into a sales pipeline your team can work.
Drag-and-drop deals, assign tasks, forecast pipeline, and review owner-level reports.
New
2$690,000
C
Costco
ExampleLCL consolidation program
$210,000
Qualified
2$490,000
HD
Home Depot
ExampleDrayage + warehousing RFP
$325,000
A
Adidas
ExampleAir freight · peak season
$165,000
Quoted
2$898,000
T
Tesla
ExampleBattery components · expedited
$610,000
S
Samsung
ExampleReefer lanes · EU import
$288,000
Negotiation
2$1,260,000
N
Nike
ExampleMulti-modal 3PL contract
$720,000
F
Ford
ExampleInbound parts · Mexico cross-border
$540,000
Won
2$1,380,000
A
Amazon
ExampleMiddle-mile linehaul
$950,000
T
Toyota
ExampleJIT ocean program
$430,000
New workspaces include ten example companies so teams can explore the pipeline before adding their own accounts.
In plain terms
LIT CRM is a full freight-native sales CRM with shipment-aware accounts, contacts, deals, visual pipeline stages, tasks, activity timelines, weighted forecasting, win/loss tracking, and performance reports. Every record stays joined to live BOL data.
The problem
Most CRMs can store an account and a deal, but they do not explain why a shipper is worth pursuing. Freight reps end up rebuilding that context in notes, spreadsheets, and separate research tools before they can make the next call.
How LIT solves it
LIT carries freight context through the entire deal cycle. Each account brings shipment activity, lanes, carriers, contacts, tasks, campaigns, quotes, deals, and revenue activity into the same workspace, so the record remains useful after prospecting ends.
Capabilities
What your team can do.
Shipment-aware accounts
Each company shows TTM volume, lane mix, and carrier share automatically.
Full deal pipeline
New, Qualified, Quoted, Negotiation, Won, and Lost stages with deal values, owners, contacts, close dates, and drag-and-drop movement.
Forecasting + reports
Open pipeline, weighted forecast, won revenue, stage conversion, deal velocity, win/loss results, and owner performance.
Tasks + activity
Assigned follow-ups, due dates, deal timelines, reply and meeting activity, and stale-opportunity alerts.
Connected outreach
Build step-based campaigns, send through connected Gmail or Microsoft Outlook mailboxes, and keep engagement tied to the account.
Built-in CRM workflow
Run account research, outreach, deals, tasks, forecasting, and reporting in LIT without maintaining a parallel generic CRM.
Watchlists + alerts
Save lanes, ports, or accounts; get pinged when a meaningful change happens.
Who it's for
Designed for the people doing the work.
- Freight forwarders managing shipper accounts across ocean, air, customs, and domestic services.
- Freight brokers moving qualified shippers from first conversation through quote, negotiation, and close.
- 3PL and customs brokerage sales teams replacing disconnected spreadsheets with an accountable pipeline.
FAQs
Common questions.
Can I run LIT alongside HubSpot or Salesforce?
Yes. LIT can operate as your primary freight sales CRM today. HubSpot and Salesforce synchronization is shown on our integrations roadmap and should not be treated as a live connector until it is marked available.
Does it have a mobile app?
Mobile web is fully responsive. A native app is on the 2026 roadmap.
Related
Explore the connected workflow.
See it on your real data
See how LIT fits your sales process.
Bring a few target accounts or lanes to the demo. We will show you how the research, contacts, pipeline, and next steps come together.
Back to features