LIT vs Trademo
Trademo is one of the most comprehensive global trade platforms on the market — 3B+ shipment records, plus a full compliance suite covering sanctions screening, denied-party screening, and HS classification. Trademo's sweet spot is procurement, compliance, and supply-chain risk. LIT is purpose-built for the revenue side.
Use Trademo if your primary job is procurement, supplier vetting, or trade-compliance screening. Use LIT if your job is selling freight services to active shippers — because we replace 6 sales tools with one, and Trademo replaces 0.
| Feature | LIT | Trademo |
|---|---|---|
| Live BOL / shipment data | 124M+ records, refreshed daily | 3B+ records, 1.5M new/day |
| Active-shipper detection (sales-ready) | 524K verified active shippers | 10M+ buyer/supplier profiles — broad |
| B2B contact database | 42M contacts joined to shipments | Limited contact info via integrations |
| Feature | LIT | Trademo |
|---|---|---|
| Sanctions / denied-party screening | Not in scope — partner integrations | TradeScreen — 675+ sanctions/PEP lists |
| Supply-chain mapping (Tier 1–4) | Not in scope | Up to fourth-tier upstream + downstream |
| AI account briefs with cited sources | Pulse AI · 95% citation rate | Analytics dashboards, no narrative briefs |
| CRM with shipment context | Command Center — built-in | No native CRM |
| Multichannel outbound | Native, signal-triggered | Not an outreach platform |
- Sell freight, brokerage, or supply-chain services as a primary motion
- Want lane-level volume, carrier mix, and HS codes attached to every account
- Care about real intent signals — carrier pivots, lane launches, volume shifts
- Want CRM and outbound in the same workspace as the data
- Want a self-serve, month-to-month platform — not an enterprise sales cycle
- Are running a procurement or supplier-sourcing function and need supply-chain mapping
- Need compliance tooling — sanctions screening, denied-party, forced-labor checks
- Want HS classification automation across many SKUs
- Need landed-cost calculations across many countries
Trademo is excellent for our procurement and compliance teams. But our freight sales reps need contacts, signals, and a way to send emails. LIT does that natively.
VP Revenue · Global 3PL · 120-rep sales org
Common questions about LIT vs Trademo
Our team handles the import — accounts, contacts, lists, sequences. You keep your existing contract until renewal.
See LIT in action.
Book a 30-minute demo with the team. We'll show you the platform live with your accounts.