Primax Freight LeadsLIT vs Primax Freight Leads
Primax runs a $2,500-per-month done-for-you appointment service. LIT replaces the retainer with a workspace your team operates — every dollar going into reps, signal accuracy, and pipeline you own.
Primax is a done-for-you outsourced sales motion at retainer pricing. LIT is the in-house freight prospecting workspace that lets your team produce the same outbound output, with full data ownership, at meaningfully lower cost per booked meeting.
Where LIT and Primax Freight Leads differ.
| Feature | LIT | Primax Freight Leads |
|---|---|---|
| Service shape | SaaS workspace | Done-for-you outsourcing |
| Who runs the outreach | Your team | Primax-staffed reps |
| Headcount required | Works from 1 rep up | Service must staff and assign |
| Feature | LIT | Primax Freight Leads |
|---|---|---|
| Stated pricing | SaaS, predictable per-seat | $2,500/month dedicated rep package |
| Cost per booked meeting | Drops with scale | Capacity-bounded per retainer |
| Data ownership | You own contacts and accounts | Service-mediated |
| Feature | LIT | Primax Freight Leads |
|---|---|---|
| Underlying data visible | All BOL records, contacts, signals | Aggregated reports only |
| Account monitoring | Pulse Coach signals | Manual reporting |
| CRM included | Command Center | Returned to client outside service |
When each tool wins.
- Want a repeatable in-house freight sales engine, not a service contract
- Need the data, contacts, and CRM to live with your team — not the vendor
- Have or are building internal sales capacity
- Want to scale outbound across multiple reps without proportional cost growth
- Want signal-based timing your reps can act on directly
- Have literally zero internal sales capacity and don't plan to hire
- Want appointments-as-a-service and accept the retainer math
- Prefer outsourcing the entire sales motion at a predictable monthly retainer
We were paying for appointments and never knew which to chase first or why. With LIT every meeting we book comes from a saved account our rep can talk about in detail — because they found it themselves on real shipment data.
Director of Sales · Director of Sales
Common questions about LIT vs Primax Freight Leads
Our team handles the import — accounts, contacts, lists, sequences. You keep your existing contract until renewal.
See LIT in action.
Book a 30-minute demo with the team. We'll show you the platform live with your accounts.