Apollo alternative
The Apollo alternative for freight revenue teams.
Apollo is great for SaaS outbound. For freight ICP, LIT is the better fit — because no generic outbound tool can target importers by lane, HS, and shipment volume.
Short answer
LIT is the freight-native Apollo alternative. Same outbound engine philosophy — sequences, A/B testing, deliverability — but with shipment-grounded personalization and BOL-driven targeting that Apollo can't match for freight ICP.
Why teams switch
What LIT does that Apollo doesn't.
Freight-specific data
BOL filings + verified buyer contacts in supply chain roles.
Shipment-grounded sequences
Pulse AI cites real lanes and carriers per recipient.
One platform
Search + contacts + sequences + CRM, not bolt-ons.
Side by side
LIT vs Apollo, in five rows.
| Dimension | LIT | Apollo |
|---|---|---|
| Outbound sequencer | Yes — Pulse AI | Yes |
| Freight ICP | Native | Generic |
| BOL data | 124M+ | No |
| Per-seat pricing | Predictable | Per-credit + per-seat |
Related
Keep exploring.
See it on your real lanes
Why teams pick LIT over Apollo.
A 30-minute demo on your real lanes is faster than reading the full comparison. We'll pull up your top 5 target accounts and show which are actively shipping right now.