PanjivaLIT vs Panjiva
Panjiva is an S&P Global enterprise product priced for Fortune 1000 sourcing teams. LIT is built for the people who actually run freight sales — forwarders, brokers, NVOCCs, and 3PLs — at a price they can put on a company card the same day they see the demo.
Panjiva (S&P Global) is an enterprise trade-data platform built for supply-chain analysts and Fortune-class sourcing teams. Logistic Intel is a self-serve freight-prospecting platform built for forwarders, brokers, NVOCCs, and 3PLs. Pick Panjiva when your job is global trade mapping across 30+ jurisdictions. Pick Logistic Intel when your job is finding U.S. importers on a lane, getting verified buyer contacts, and starting outbound this week.
Where LIT and Panjiva differ.
| Feature | LIT | Panjiva |
|---|---|---|
| Pricing model | Published tiers, credit card | Quote-only, annual contract |
| Pricing | Published subscription tiers, self-serve | Enterprise contract, quote-only |
| Procurement cycle | Same-day activation | Enterprise procurement (MSA + InfoSec review) |
| Free trial | 14-day self-serve, full product | Recorded demo + sales call |
| Implementation fee | $0 | Typically billed separately |
| Feature | LIT | Panjiva |
|---|---|---|
| U.S. import shipments | Daily, full U.S. customs feed | Daily from same CBP source |
| Global coverage | US-strong + 12 priority lanes | 30+ countries |
| Entity resolution | Practical: matches contacts | Industry-leading ML graph |
| Refresh cadence (US) | Daily on tracked lanes | Daily |
| HS, vessel, container fields | All standard, exportable | All standard + analytical add-ons |
| Feature | LIT | Panjiva |
|---|---|---|
| Built-in CRM | Command Center: stages, tasks, notes | Not included |
| Verified buyer contacts | Multiple verified contacts per importer, refreshed | Not the product |
| Outbound campaigns | Email + LinkedIn + call sequences | Not included |
| Account briefs | Pulse AI in 90 seconds | Manual analyst reports |
| Lane-shift triggers | Pulse Coach signals | Manual export to Excel |
| CRM sync | Native HubSpot + Salesforce | CSV / custom data pipeline |
| Feature | LIT | Panjiva |
|---|---|---|
| Time to first prospect list | Under 10 minutes from signup | Post-onboarding, ~2 weeks |
| Self-serve docs | Public help center | Gated customer portal |
| Support model | In-app chat + Slack channel | Named CS rep, enterprise SLA |
| Buyer profile fit | Forwarder, broker, NVOCC, 3PL | Fortune 1000 sourcing analyst |
When each tool wins.
- You are a freight forwarder, broker, NVOCC, or 3PL running outbound into US importers
- Your sales team needs contacts, CRM, and campaigns — not just data exports
- You have an SMB or mid-market budget and need value in week one
- You measure success in meetings booked and lanes won, not dashboards delivered
- You want to put the tool on a company card today and skip the procurement cycle
- You are a supply-chain analyst at a Fortune 1000 sourcing or risk group
- Your job is global trade mapping — Brazil-Vietnam, intra-EU, India-Africa flows
- You already run a separate sales stack and only need deeper analytical data
- You have enterprise procurement, a six-figure data budget, and a named S&P Global rep
We evaluated Panjiva at the start of the year but the procurement cycle and the price tag did not match what our outbound team actually needed. We moved to Logistic Intel, got verified buyer contacts on day one, and were running freight-prospecting cadences inside the first week.
Marcus, VP Sales · mid-market freight forwarder
Common questions about LIT vs Panjiva
Our team handles the import — accounts, contacts, lists, sequences. You keep your existing contract until renewal.
See LIT in action.
Book a 30-minute demo with the team. We'll show you the platform live with your accounts.