Honest comparison · kept current
LIT vs Panjiva
Panjiva covers global trade with broad data. LIT is built for the daily logistics-sales workflow — from search to outreach in one place.
TL;DR
Panjiva is the gold standard for supply-chain analysts and trade researchers. LIT is built for revenue teams that need a fast path from company research to outreach. They solve different jobs — deep analysis vs. daily sales motion.
Coverage & data depth
| Feature | LIT | Panjiva |
|---|---|---|
| Global trade coverage | US-strong + global visibility | Broad global coverage |
| Supply-chain graph | Lane + supplier + counterparty | Deep entity resolution + ML |
| Refresh cadence | Daily for tracked lanes | Regular updates |
Sales workflow
| Feature | LIT | Panjiva |
|---|---|---|
| Built-in CRM | Command Center — stages, tasks, notes | Not included |
| Verified contacts | Yes — enrich on demand | Not the focus |
| Outbound campaigns | Email + LinkedIn + call | Not included |
| Account briefs | Pulse AI auto-generated | Manual reports |
Pricing & fit
| Feature | LIT | Panjiva |
|---|---|---|
| Pricing | Built for SMB → mid-market | Enterprise-priced |
| Time to value | Same-day | Onboarding-heavy |
When to choose LIT
- You're a freight forwarder, broker, or 3PL running outbound.
- You need contacts, CRM, and campaigns alongside trade data.
- You want SMB-friendly pricing and same-day onboarding.
- You measure success in pipeline and meetings, not reports.
When to choose Panjiva
- You need deep supply-chain analytics and entity resolution.
- Your job is global supply-chain research, not freight sales.
- You have a separate sales stack and only need trade data.
We're honest because every team's stack is different. If Panjiva fits better, use it.
FAQ
Common questions about LIT vs Panjiva
Switching from Panjiva?
Free migration. Full data import.
Our team handles the import — accounts, contacts, lists, sequences. You keep your existing contract until renewal.
Get Started
See LIT in action.
Book a 30-minute demo with the team. We'll show you the platform live with your accounts.