Freight broker leads that show who is actually moving freight
Built for asset-light truckload, intermodal, and drayage brokers — find shippers whose volume is up, whose carrier mix shifted, and whose freight setup is in motion right now.
Freight broker leads from LIT are the shippers actively in market — not just any company with a logistics title. We surface accounts by lane, carrier mix shift, and volume signal, then hand you the verified procurement and supply-chain contacts who actually own the freight decision. Reach out the same week the buyer is rethinking, not three months after the contract is signed.
Why freight teams stop using generic lead tools.
- Generic broker lead lists don't translate
A B2B database knows the company has a Director of Supply Chain. It doesn't know if they have freight to move next week, on which lanes, or whether their current broker just lost half their volume.
- Carrier pivots are invisible until it's too late
When a shipper's top-three carrier mix shifts 25%+ in 60 days, something is happening — lost allocation, contract up for bid, service problem. By the time the data is public, the new contract is signed.
- Cold-call lists eat reps' time
If half your day is research and half is dialing, you're closing less. The reps who outperform are the ones with the right list on their screen at 9 a.m.
The data, the contacts, and the workflow — in one place.
Three signal filters separate stale lists from currently-relevant prospects. One: top-three carrier share shifted 25%+ in 60 days. Two: new origin port activity in the last 60 days. Three: month-over-month volume up or down 20%+. Layer them and you have a list of buyers actively reconsidering.
Not every importer has every persona — a $20M brand won't have a dedicated trade compliance analyst. LIT maps each shipper to the personas they do have, ranked by seniority and recency.
Lane-launch, carrier-pivot, volume-spike, RFP follow-up — six starter sequences that bake the trigger into the message. Predicted opens, replies, and meetings before you launch. Auto-personalization with the recipient's lane, top HS code, and top carrier.
LIT vs the alternatives.
| Feature | LIT | Alternative |
|---|---|---|
| Lead source | Live BOL data + signal filters | ZoomInfo / Salesgenie Generic firmographic |
| Carrier-pivot detection | Pulse Coach pings the day it fires | Most lead vendors Not available |
| Cost | Self-serve SaaS | Done-for-you appointment services $2,500+/mo retainer |
| Data control | You own the contacts you find | Lead-a-day services Black-box lead drip |
“Pulse turned what used to take a half-day of trade-data wrangling into a 10-minute morning routine. We're booking calls on opportunities our competitors haven't even mapped yet.”
Common questions.
Does LIT work for domestic truckload brokers?
LIT's strongest coverage today is on importers and exporters where US Customs BOL data anchors the shipment graph — that includes the international leg of most domestic broker freight. Cross-border (US-Mexico, US-Canada) is fully covered. Domestic-only FTL/LTL trip-level data is on the roadmap; current customers run domestic prospecting by targeting US importers whose volume signals indicate they'll need domestic capacity from the port.
How does LIT compare to Freight Genie?
Freight Genie is AI appointment-setting — they decide which leads you get, when, and how. LIT is a self-serve workspace — you decide which lanes to target, which signals to watch, and which contacts to reach. You own the data and the workflow.
Can my team share saved accounts?
Yes. Command Center is the team CRM layer — saved accounts, shared lists, watchlists, sequences, and signal alerts all roll up across the team. Reps don't duplicate work.
How fast can a new broker get value?
Most reps run their first useful Pulse search in 10 minutes. The first carrier-pivot signal on a saved account typically lands within a week. The reps who get the most value plan a 90-day lane-launch playbook around the platform — see the Pegasus case study for what that looks like at a 12-person team.
Find broker leads on your real lanes
Book a 30-minute demo. We'll pull up your top 5 target lanes and show which shippers had a carrier-mix shift, volume spike, or new origin activity in the last 60 days — your first signal-driven outbound list, built live.