From manual lane research to 4× more first meetings — in 60 days

The challenge

Next Global's growth team was running a six-tool stack to find active importers: a trade-data subscription for shipment activity, a separate company database for firmographics, two contact-finding tools, a CRM, and an outbound sequencer. A single qualified prospect took 35–45 minutes to research — and most reps hit a wall around 8–10 accounts a day.

The pain wasn't the data. It was the assembly. Every reroute between tools meant context lost, copy-pasted spreadsheets, and reps reading the same BOL records three different ways.

What changed with LIT

Next Global moved their full prospecting motion into LIT in the first week. Pulse search replaced four of the six tools immediately. The Command Center took over CRM duties for active accounts. Outbound campaigns got seeded directly from saved companies — with the lane and shipment context already attached to every contact.

The bigger shift was how reps started their day. Instead of opening five tabs and stitching, they ran one Pulse query — "furniture importers shipping from Vietnam with volume +20% MoM" — and got an actionable list with verified contacts, lane history, and recommended outreach hooks in under a minute.

Results in 60 days

Within the first 60 days, Next Global was running outbound across 47 lanes (up from 12), reps were averaging 4.1× more first meetings per week, and the team had built $2.4M in net-new qualified pipeline. Critically, the head of sales reclaimed roughly two-thirds of the time previously spent on tooling and weekly reporting.