BD

LIT for supply chain business development — signal-driven account selection.

Supply chain BD teams use LIT to select accounts on signal — not generic firmographics — and reach the people who actually own the freight decision.

Short answer

LIT for supply chain business development surfaces accounts by lane, mode, HS fit, and shipment cadence. BD reps reach decision-makers in supply chain, ops, and procurement with shipment-grounded outreach.

The problem

Most BD tools optimize for revenue and headcount. Supply chain decisions are made in ops and procurement — and depend on shipment patterns those tools never surface.

How LIT solves it

LIT surfaces shipment patterns first, then routes to the supply-chain decision-makers. Every BD outreach can cite real lanes and carriers.

Capabilities

What's in the box.

Shipment-pattern targeting

Filter by lane mix, mode, HS, and cadence — not just firmographics.

Decision-maker routing

Supply chain + ops + procurement contacts, not generic CXO lists.

Signal-based timing

Pulse Coach flags shipment changes that often predict buying moments.

Who it's for

Built around the team using it.

  • Strategic BD teams at carriers, forwarders, and 3PLs.
  • Enterprise reps targeting the Fortune 1000 importer set.
FAQs

Common questions.

Can we use this for ABM?

Yes. Save your target account list, get continuous signal on each, and time outreach to shipment changes that signal a buying moment.

See it on your real data

Book a 30-minute demo.

We'll pull this exact view up against your top 5 target accounts so you can see the signal on lanes you actually sell into.

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